The shared interior design studio of Linda Mauk Smith and Dawn Cook gets a unified name and an identity.
For years this designing duo operated as independent studios. Today, they along with their team operate under one roof. We worked with them to create a unified story—brand, stationery, print collateral, photography, website, social media voice and digital marketing campaign.
We strategically began with giving their shared studio a name. Simple and easy to use, their monogram is rooted in each of their existing business names. Next, we worked together to create an aesthetic that felt appropriate to each of their design styles. We built a voice that was as detailed as the solutions they create for their clients. Business cards were custom fabricated from 2 sheets of specialty paper and letter-pressed in 2 colors. Collateral pieces were reimagined in non-traditional formats including a small lookbook and a matching one-of-a-kind sleeve.