A three year old cycle studio adds a second location and a fresh new look.
Anne Hartnett, Cleveland entrepreneur and creator of Harness Cycle believes in building community through movement.
As Anne began to add additional cycle studios to her business model she felt it was essential to refresh the brand. We worked with her to redefine the Harness visual aesthetic and to prepare the organization for its anticipated growth.
Beginning with logo, we edited the existing icon to appeal to a larger audience and perform better. We built a family of fitness gear and product—water bottles, totes, clothing and merchandise bags.
We created signage to identify their newest location in a historic downtown space with a rhythmic pattern of shapes, icons and messaging. We personalized the interior with custom bikes, retail fixtures and cash wrap. We reimagined their social voice with a 12 month series of vibrant emails and posts.