A six-year-old eatery shifts its business model and opens its first quick service location.
Noodlecat is the fast casual ramen eatery by James Beard Award Winning chef Jonathon Sawyer. We were brought on to help the local establishment prepare for their growing number of locations.
We repositioned their existing brand into one that is fun and fresh. We revised their logo to have mass appeal and flexibility—simplifying shapes and playing up its jolly spirit. We built a print and digital pictorial menu system designed to inspire a point and order process.
We designed and orchestrated the order-in experience utilizing 9 oversized monitors that cycle through breakfast, lunch and dinner menu options. We provided art to their team to customize and evolve as their menu does. We worked along side their interior designers to develop exterior and interior signage, and built an easy to navigate website that focuses on their fresh good for you food.