Since 1912, the West Side Market has been stealing the hearts of Clevelanders. Its basilica-style ceiling, main hall, produce arcade and clock tower have been considered one of the country’s most beautiful civic spaces. Inspired by the charm and history of the grand structure, we worked with the city and a local development corporation to honor the treasured Market with a historic 800-guest birthday benefit featuring local and national chefs.
We developed a celebratory Centennial brand to showcase the jubilant affair mixing a timeless color palette and typography. We worked with Cleveland’s cherished Great Lakes Brewing Company to name and package a limited-edition lager.